FOR IMMEDIATE RELEASE
SXSW 2019 OFFICIAL WEBSITE LAUNCH│THE WORLD’S FIRST artiSOULnal BRACELETS
Each /är’tēsōln(ǝ)l/ diffuser bracelet is soul-crafted with volcanic lava rock beads inspired by a lifelong passion of The Creator & Head Artisan, a dual citizen of the United States and Guatemala.
AUSTIN, TEXAS, March 15, 2019
VOS® introducing The World’s First artiSOULnal Bracelets handcrafted with volcanic lava rock beads and designed for flexible sizing and the ultimate fit; today officially launched its EV SSL secure e-commerce digital platform during the 2019 South By Southwest (SXSW) Conference.
With the creation of a tech centric ecosystem, VOS® artiSOULnal diffuser bracelets are designed to address and solve artisanal related problems based on a fundamentally sound bottom-up approach. The brand is aligned with the United Nation’s Sustainable Development Goals (SDGs) and the diffuser bracelets are ideal for those who value having a distinctive handcrafted style, which in turn is a more attractive and sentimental product.
“It seems the global fashion industry has recently rediscovered the value of artisanal work conferring authenticity to products which I’ve been wearing and crafting for decades,” said Jimmy, The Creator & Head Artisan of VOS®. “I knew that it wasn’t just the hands of artisans that are the hands of fashion but also their souls. Handmade means soul-made and it signifies an emotional involvement industrialized goods can’t deliver, because the unique soul of each human being is irreplaceable.”
Grounding qualities, positive raw energy and powerful healing attributes are just a few of the many benefits that are handcrafted into an artiSOULnal diffuser bracelet.
“Everybody wants to wear a unique diffuser bracelet with its own soul,” said Jimmy. “All of our artiSOULnal diffuser bracelets are designed with the porous spheres of hardened volcanic rocks that are blessed with positive Mayan energy. We fuse that positive energy with the strings and other decorative materials used to craft the diffuser bracelets with unique designs, all being sourced and soul-crafted ethically in the Guatemala City metro area.”
Since the humans that handcraft each of the diffuser bracelets are specialized VOS® artisans, VOS® can transparently inform of who crafts each and every one of the stylish, lightweight and comfortable diffuser bracelets. The innovative use of volcanic rocks comes directly from Mother Nature’s core, providing consumers the positive energy of volcanic lava rock beads which grounds and connects them directly with nature.
Considering the volcanic lava rock beads that are soul-crafted into the diffuser bracelets are porous, the diffuser bracelets naturally feature the ability to absorb liquids such as essential oils, perfumes or colognes for additional longevity of a preferred scent.
“I’ve always been passionate about handmade bracelets and accessories and anyone that knows me personally can vouch that I have always worn and shared them with my friends,” said Jimmy. “I knew there had to be a better way to share my passion with the masses so we have designed artiSOULnal diffuser bracelets to give consumers everything their soul needs, right on their wrists.”
VOS® artiSOULnal diffuser bracelets are initially offered for both women and men in The 4 Elements Collection: Earth, Water, Fire and Air. Each of the designs are ethically sourced, hand crafted with waterproof strings and are soul infused with balanced energy. The introductory 4 styles are available in an array of attractive colors therefore consumers have a diverse color palette of combinations to choose from.
For more information visit VOS® online at voslifestyle.com.
About VOS®
VOS® artiSOULnal diffuser bracelets are custom-made by The Soul Crew in Guatemala crafted using volcanic lava rock beads blessed with proper Mayan sourcing practices. Every VOS® artiSOULnal diffuser bracelet is handmade from start to finish and is one-of-a-kind. That means there’s going to be some variation from piece to piece, even if the crafts-person is working from the same source design. Because of the extra care it takes to create each VOS® artiSOULnal diffuser bracelet from scratch, rather than operating an assembly line, VOS® offers high-quality pieces soul-crafted at affordable price points.
Contact
To learn more about the artiSOULnal process, please contact:
VOS® Connect Team
4007 McCullough Avenue #309
San Antonio, Texas 78212-2420
T: +1 (844) 482-8353
E: [email protected]
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