VOS embodies a healthy Buena Vibra lifestyle of mind, body and soul providing you with an experience that contributes to your social life and equipping you with a sense of belonging. No matter where VOS is worn – in the office, while running errands, when out with friends, at the gym – it portrays a value system that you can identify with.
While style, fit and comfort may be the driving force of an initial purchase, it’s what happens afterwards that’s soul magical. You’re automatically initiated into the VOS community that centers itself on health, nature, mindfulness and living a life of positivism proven through The VOS Manifesto that backs it up.
The “vos” expression actually means “you” and it’s a direct inspiration of the flavor of Spanish that is spoken specifically in Guatemala and various other regions of Central & South America. It’s the same flavor that our Founding Team fluently speaks which just so happens to be a singular colloquial version of the plural formal Castilian “vosotros” spoken in Spain.